So, you have got your blog and website up and running, and you are all set to share your thoughts with the world. You write your post and publish it as well, but you see that the views just aren’t pouring in so to speak. If you are wondering why that is the case, it’s probably because your site’s SEO is not optimized to its full potential.
Must Read : Beginner’s Guide to SEO is Highly Informative
• WHAT IS SEO?
SEO (Search Engine Optimization) defines how often your site is likely to be visited by people who use search engines like google and yahoo for their various requirements. This process requires the use of various tactics to boost your page rank in order to make it that much more visible to the crowd. How does one get through the process of SEO, read on –
» Follow this 3 step process –
- Optimize Website Design and Layout.
- Having Quality and Unique Optimized Content.
- Undertaking Internal and External Link building.
Okay, if you have now set up your SEO, lets talk profit. Now, I’ll tell you how SEO will benefit your website, and in effect, any business that may be linked to it.
» HOW DOES SEO IMPACT YOUR BUSINESS
In one word – Positive. A better SEO means that your page is ranked considerably better than your competitors and thus, when the user is looking for something in your domain, your website will be on the top of the list. For example, if you run an electronics business and make a living out of selling smartphones, and you have a site that is not set up for SEO, then you might as well wrap it up as a minority of the crowd will chance upon it. By minority, I mean those who actually move past Page no. 1 on Google search. However, if that same site has been optimized to its maximum, with a lot of quality backlinks, then you should prepare yourself for an early christmas, as the visitors are going to flock your site to know end and the only one who is going to benefit here is you.
Must Read : Importance of Keywords in Search Engine Optimization
» GET COMPETITIVE WITH SEO
A better SEO means your site will clash with the bigwigs of your business, and if your site is friendlier than theirs, you can actually end up sneaking away a bit of their market share as well. So it is highly recommended that you optimize your website after every post, to ensure that your site ranking stays at the same level or improve. The world is highly competitive, and you cannot afford to lose ranking by even a point.
» EARN BETTER WITH HIGHER SEO
If you have a higher SEO on your site, then automatically, you will see your site hits increase, and as a consequence, your Ads earnings will grow as well. It may not seem like much, but it serves as an excellent source of secondary income, and will aid you when you are having a lean month in terms of your business.
Well, that’s all there is to know about SEO and how it is applicable in your business as well.
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